Sales call training without the script
Analyze the calls your team actually makes. Spot what worked, catch what didn't, and turn every conversation into better sales training.
How it works
Three steps. No scripts, no shadowing, no scheduling headaches.
Upload a real call
Drop in a recording from a deal that actually happened — not a scripted example.
Highlight the moments
Mark the timestamps worth a second listen yourself, or let AI suggest them from an automatic transcript — you always have the final say.
Assign it to your reps
Choose exactly who sees it. They listen with your highlights in context and send feedback back.
See it in action
Real screen recordings of Callcapi — from the trainer's side and the learner's.
Why teams use it
Built for coaching off real calls — not another generic video tool.
Share the call
Upload the recording, add a little context, tag who's who. Two minutes, tops.
Timestamp what matters
Flag the moment that mattered — the good, the bad, the "wait, what?" — right on the timeline.
Learners review & reply
Reps listen, highlights pop up right on cue, and you get their honest takeaway back.
AI does the first pass
Not thrilled about scrubbing through 40 minutes of audio? Let AI flag the moments worth a look. You still get the final say.
Built for
Wherever your team learns from calls, not just when they're onboarding.
New hire onboarding
Build a library of real calls new reps can work through in their first weeks, instead of sitting in on live calls and hoping something useful happens.
Ongoing coaching
Turn a single great — or rough — call into a coaching moment for the whole team without scheduling a meeting.
Remote & distributed teams
No shadowing required. Reps review calls and send feedback on their own time, wherever they're working from.
Pricing that grows with your team
Start free, no card required. Upgrade only when you actually outgrow it.
Rolling out to 100+ reps or need a custom contract? Talk to us — Enterprise pricing scales per seat instead of a flat cap.
Frequently asked questions
Still not sure? Here's what people usually ask first.
What exactly is Callcapi?
A place to turn real sales calls into training material. You upload a recording, mark the moments worth noticing on the timeline, and assign it to the reps you want reviewing it. They listen with your notes in context and send feedback back to you.
How do my reps get access?
You invite them by email from your trainer dashboard. They don't sign up themselves — they get an invite, set a password, and land straight in their assigned lessons. There's no separate account creation flow for them to figure out.
Do I need to record calls in a special way?
No. Record however you already do — your dialer, Zoom, a call recorder, whatever — and upload the file afterward. Callcapi doesn't join or record calls itself.
How many people can I invite?
Free includes up to 3 learners, Pro up to 25, Team up to 100 — each tier costs less per seat than the last. Rolling out further, Enterprise is billed per seat at that same rate, with no cap. You can see exactly where you stand on your billing page at any time.
Can AI help me build lessons faster?
Yes — on paid plans, upload a recording and get an automatic transcript with speakers separated, then ask AI to suggest which moments are worth a highlight. Nothing gets added without you reviewing and accepting it first. Each plan includes a monthly AI credit allowance, with more available to buy if you need it.
Can a rep see calls I haven't assigned to them?
No. Visibility is explicit and per-lesson — a rep only ever sees a call if you've specifically assigned it to them, not everything you've uploaded.
Can I cancel or change plans anytime?
Yes, from the billing portal on your dashboard — upgrade, downgrade, or cancel whenever you need to.
Is call audio stored securely?
Recordings are kept in private storage and served through short-lived signed links — they're never publicly accessible, and only you and the reps you assign can reach them.